So, you’ve decided you need to invest in marketing but not sure whether to hire a person in-house or hire a marketing agency? Well, both of them have pros and cons. On of the biggest pros of having a person in-house is 100% dedication and having more of a “company spirit”. It looks nice, it feels nice and it seems right. But is it the most effective way? Let’s digest some numbers here…

To cut it simple there are quite a few marketing channels:

  • Search Engine Optimization
  • Search Engine Marketing
  • PPC Paid Ads
  • PPC Ad Platforms
  • Social Media
  • Email Marketing
  • Influencer Marketing
  • Content & Growth Marketing

And on top of that you need somebody to digest and interpret these numbers to make a data-driven conclusions:

  • Conversion Rate Optimization Specialist
  • SEO Analyst
  • Marketing Analyst

Now, it’s doubtful you’re going to utilize all the listed 8 channels. Let’s say just two: social media and SEO for this example. And an analyst.

Average salaries of following positions based on 2017 conducted salary surveys in US:

  • SEO Specialist – $56,200
  • Social Media Specialist – $39,000
  • Marketing Analyst – $48,500

But with that you also need to factor in the following costs:

  • Software expenses – up to $12,000 per year
  • Office costs – laptops, accessories, tables, chairs – $3,000 per person – $9,000 total estimated

VERSUS an agency that can provide a full service with the average cost of $30,000 per year (That’s our average for covering SEO, CRO, Email, Smart-Data Interpretation, Full Consulting and Content Marketing) and if we were to add in paid ads and complete site management as well then that would be dependant on the ad budget and time spent on site management.. Let’s give a rough estimate of $45,000 annual cost.

 

So, In-house costs for 3 persons who will get less done:

$164,700 VS $30,000 – $45,000

Of course, this is just raw numbers. It is very rare that the individual marketers at the salary range I provide would have anywhere the experience of that of an agency.

As you see, both have their pros and cons. You decide.

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